Case study: How we introduced a new service for Auto Čačak Komerc on the Serbian market?
At Carpe Diem, we love challenges. So, when Auto Čačak Komerc reached out to us about introducing a brand-new service on the Serbian market and needed our help to promote it and develop the niche – we were more than eager to get started.
The Task
As the official IVECO dealer in Serbia, Auto Čačak Komerc launched a rental service for IVECO Daily vans and IVECO T-WAY trucks, offering flexible rental periods ranging from a minimum of 6 months to over 2 years. This service was entirely new to the market, and the goal was to establish and capture this niche.
The Approach
We began by creating a comprehensive strategy. This included selecting the most effective lead generation channels, accurately defining and allocating the budget, and of course, building a new landing page.
- Landing Page
We couldn’t start without a specially designed landing page, fully aligned with IVECO’s strict branding, featuring elements that clearly and compellingly present the service while enabling accurate data collection. Since IVECO entrusted us with the creation and maintenance of their official website, the landing page was developed according to established brand guidelines and equipped with the necessary functionalities.
- Google & Meta Ads
It was clear that we would leverage Meta’s advertising capabilities to promote this new service in combination with Google Ads, in order to reach the right audiences who would be genuinely interested in using the service.
- Campaign Duration
The campaign ran for three months: from July 15 to October 15, 2024.
The Results
After developing a landing page with clear messaging, compelling call-to-action buttons, accurate information, a user-friendly contact form, and meticulously implemented SEO, we ensured it reached the right audience.
During the three-month campaign, we created dozens of visual and text creatives to capture the attention of our target buyer personas. We always use diverse creative approaches to ensure we “catch” different types of users, while adhering to the client’s overall branding.
Here is a glimpse of some of the visual creatives we designed:
We utilized the right functionalities provided by Meta and created campaigns for Engagement, Brand Awareness, Traffic and Leads to guide users through the marketing funnel and filter out those who would become actual customers of Auto Čačak Komerc.
In Google Ads we took a similar approach testing the platform’s various features and running Search, Display, Performance Max, Video and Demand Gen campaigns.
An essential part of every professional’s work is constant monitoring and efforts to improve campaigns. After all, the greatest satisfaction comes when you achieve more with fewer resources. 😉
So… it’s time for the numbers:
The campaigns on both platforms generated a total of 173 individual registrations from real customers, which is an excellent result for this market niche.
Тhe Facebook ads were viewed 878,575 times by 117,689 users, with an excellent CPC (cost per click) of just €0.12. They generated 11,769 clicks and engaged 7,427 people.
In Google Ads, the campaigns generated 1,059,152 impressions and an engagement rate of 11,586. The CPC here was €0.11, which is even better, and the total number of clicks on the ads reached 19,141. Overall, the campaigns generated 29,692 interactions (clicks + engagement combined).
The results clearly demonstrate that the campaigns achieved excellent outcomes, especially considering the novelty of the service within the Serbian automotive market.
If you’re looking for a reliable ally in the highly dynamic and competitive world of marketing, don’t hesitate to reach out to our team.
