Advertising is important to let the people know who you are, what are you selling, the qualities, utality, price and durabilty of your product or service. Below please find the three major advantages of advertising.

You have complete control. You have final word in determining where, when and how often your message will appear, how it will look and what it will say.

You can target your audience more readily (working mothers, new home purchasers, small truck owners) and aim at very specific geographic areas.

You can be consistent through advertising that presents your company's image and sales message over time to build awareness and trust.